Privacy policy

Prime Wardrobe (“we,” “us,” or “our”) is committed to safeguarding and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit or make a purchase from our website, www.primewardrobe.co.uk

1. Information We Collect

When you access or interact with primewardrobe.co.uk we may collect the following categories of information:

Personal Information:
Information you voluntarily provide, including your name, email address, billing and shipping address, telephone number, and payment details when placing an order.

Automatically Collected Information:
We may automatically collect certain data when you visit our website, such as your IP address, browser type, device information, and browsing behavior through cookies and similar tracking technologies.

2 a. How We Use Your Information

We use the information collected for the following purposes:

  • To process and fulfill your orders, including payment and delivery
  • To provide customer support and respond to inquiries
  • To personalize and improve your browsing experience
  • To enhance our website, products, and services
  • To comply with applicable legal and regulatory obligations
  • To resolve disputes and enforce our agreements

2 b :

Marketing Communications We will only send you promotional emails or marketing communications if you have explicitly opted in to receive them. You may opt out of marketing emails at any time by:

Clicking the "Unsubscribe" link found at the bottom of any marketing email, or Contacting us directly at info@primewardrobe.co.uk with the subject line "Unsubscribe"

    Please note that even if you opt out of marketing communications, you will still receive transactional emails related to your orders (e.g. order confirmations and shipping updates).

    3. Sharing Your Information

    We only share your data with third parties necessary for fulfilling your order (e.g., couriers, payment processors). We do not sell or rent your data to any third party for marketing purposes.

    All payments are processed securely via trusted third-party providers such as Shopify Payments, PayPal, or Klarna. We do not store your full card details on our servers. Our website uses SSL encryption to protect all transactions.

    4. Cookies and Tracking Technologies

    Prime Wardrobe uses cookies and similar technologies to enhance user experience, analyse website traffic, and improve functionality.

    Cookies help us remember your preferences and understand how you interact with our website. You may disable cookies through your browser settings; however, this may limit certain features or functionality of the site.

    5. Your Data Protection Rights

    If you are located in the United Kingdom, you are entitled to the following rights under the UK General Data Protection Regulation (UK GDPR):

    • Right of Access: Request access to your personal data
    • Right to Rectification: Request correction of inaccurate or incomplete data
    • Right to Erasure: Request deletion of your personal data, subject to legal exceptions
    • Right to Restrict Processing: Request limitation of how your data is processed
    • Right to Object: Object to certain types of data processing
    • Right to Data Portability: Request transfer of your data in a structured, machine-readable format

    To exercise any of these rights, please contact us using the details provided below.

    6. Data Retention

    We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, including compliance with legal, accounting, and reporting obligations.

    7. Data Security

    We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

    However, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

    8. Third-Party Links

    Our website may contain links to external websites. Please note that this Privacy Policy does not apply to third-party sites, and we are not responsible for their privacy practices. We recommend reviewing their respective privacy policies before providing any personal data.

    9. Changes to This Privacy Policy

    We reserve the right to update or amend this Privacy Policy at any time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically.

    Consent

    By using our website, you hereby consent to our Privacy Policy and agree to its terms.

    Contact us

     

    Legal business name: PRIME INFINITY TRADE LTD
    Trading name: Prime Wardrobe
    Company number: 16851393

    Registered office: 205 Regent Street, London, W1B 4HB

    Email: info@primewardrobe.co.uk

    Phone: +44 208 064 3696